Your185.ca

Well it was only four weeks but we pulled it off! Tasked with launching ING Direct’s new THRiVE chequing account the Dashboard team got to work. With the help of our partners GWP and Maverick our ideas came to life. From interactive coin walls, time lapse photography, live streaming from the Eaton Center, Synchronized Swimmers in a Fountain, tweets and posts from the launch event, and a pre-launch video for customers, we got the message out there. It was seriously one of the highlights of my career and I can only thank my awesome clients and my amazing team for making it a reality.

Check out the video above, the site, the flickr feed (which I madly updated the day-of) or learn more about THRiVE. But most important: Register! You could save $185 or more a year… pretty awesome.

Thanks Jules…. the late nights and lunch brainstorms paid off. xo

Advertisement

About Catherine Baird

Catherine Baird is a digital creative director and designer by day and writer and yogi by night. She is a certified yoga instructor, is almost fluent in French, and has an untreatable addiction to both typography and buying more fiction than she has the time to read. She is generally known for... Cute sneezes. A loud laugh. Sometimes being bossy. Sometimes caring too much about others. Loving JD Salinger. Loving short stories. Wearing vintage dresses. Giving financial advice. Trying to do too much. Always having Plan B (and maybe C). Eating extremely healthy. An advocat of organic produce. A dancing queen. A wine (glass) snob. A foodie. A music junkie. An art history geek. Being obsessed with everything French.
This entry was posted in advertising and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s