a new agency model
I’ve been struggling lately with trying to understand how digital is ever going truly integrate with the old advertising agency model. To be honest, most days I have no idea where I fit in. I know I have this highly specialized skill and with over 100 websites and countless banner ads, email newsletters, creative strategies, information architecture and even print and out door work under my belt. Even with all that I shudder thinking about how volatile this space is right now, and despite my experience, I have no idea where I’m going to end up. And for the most part, it seems no one else does either. The consumer is changing so fast these days, and the old way is just that. Old. You can’t reach the people you want to reach with a TV spot anymore. Like grandma said, don’t put all your eggs in one basket. The digital, engaged, mulit-tasking consumer is everywhere… and often fast-forwarding through the commercials.
And then I found R/GA’s video on their agency model. And suddenly it all started to make sense. Check it out
Filed under: advertising | 1 Comment
Great video find! It just goes to show that there are always people and studios finding new ways to adapt to the new trends and technologies. You’ve already become a part of the new model, it’s just a matter of time before you recognize it!
Now I want a studio of my very own! Complete with happy workers! And a sound studio! And horizontal integration! – B