say hooray! for peanut butter

14May09

Well it is finally live. After months of pouring my heart into a site for Kraft Peanut Butter, you can now go to spreadthefeeling.ca to make your very own peanut butter art and send it to your friends! How fun is THAT? Plus, for a short period of time,  you can send a bear hug (go to bear hug events) and if you send a bear hug, Kraft will donate a jar of peanut butter to your local food bank.

This has been one of the best projects I’ve ever worked on… I am so proud of it and the team who worked with me on it. Great work everyone, and please go check out this site… there’s a lot you can do to make your own art… great for kids too. :)

Filed under: advertising, design, food, made me smile   |  1 Comment
Tags: art, bear hug, catherine baird, charity, donation, draftfcb, flash, fun, kraft, peanut butter, playful